Form CRS

March 27, 2023 

A copy of our Part 2A is available at: ADV Part 2A 


Item 1 – Introduction 

Winters Financial Group, Inc. (“we”, “us” or “our”) is registered with the U.S. Securities Exchange Commission (“SEC”) as an investment adviser. Investment advisory services and compensation structures differ from that of a registered broker-dealer, and it is important that you understand the differences. 

Free and simple tools are available to research firms and financial professionals at The site also provides educational materials about broker-dealers, investment advisers and investing. 

Item 2 – Relationships and Services 

What investment services and advice can you provide me? 

We provide investment advisory services, including non-discretionary investment management and financial planning services to individuals, trusts and estates (our “retail investors”). 

When a retail investor engages us to provide non-discretionary investment management services we shall monitor, on a continuous basis, the investments in the accounts over which we have authority as part of our investment management service. Furthermore, we do not have the authority, without prior consultation with you, to conduct transactions in your account. We need to obtain your approval before we buy, sell, trade and or allocate the investments within your account(s) consistent with your investment objectives. Our authority over your account(s) shall continue until our engagement is terminated. 

We offer investment management and financial planning services as part of our standard investment advisory engagement. However, we may be engaged to provide financial planning services on a separate fee basis. When we provide financial planning services, we rely upon the information provided by the client for our financial analysis and do not verify any such information while providing this service. 

We do not limit the scope of our investment advisor services to proprietary products or a limited group or type of investment. 

Additional Information: For more detailed information about our Advisory Business and the Types of Clients we generally service, please See Items 4 and 7, respectively in our ADV Part 2A. 

Conversation Starters: 

Given my financial situation, should I choose an investment advisory service? Why or why not? 

How will you choose investments to recommend to me? 

What is your relevant experience, including your licenses, education and other qualifications? What do these qualifications mean? 

Item 3 – Fees, Costs, Conflicts, and Standard of Conduct 

What Fees will I pay? 

When engaged to provide investment management services, we shall charge a fee calculated as a percentage of your assets under our management (our “AUM Fee”). Our annual AUM Fee is negotiable, generally ranging between 0.50% and 2.00%. We do not require a minimum asset level or impose a minimum fee for investment management services. 

We typically deduct our AUM Fee from one or more of your accounts, in arrears, on a quarterly basis. Because our AUM Fee is calculated as a percentage of your assets under management, the more assets you have in your advisory account, the more you will pay us for our investment management services. Therefore, we have an incentive to encourage you to increase the assets maintained in accounts we manage. 

We offer our Financial Planning services on either a fixed fee basis, generally between $500 and $3,000, or on an hourly rate basis of $250. 

Other Fees and Costs: Your investment assets will be held with a qualified custodian. Custodians generally charge brokerage commissions and/or transaction fees for effecting certain securities transactions. In addition, relative to all mutual fund and exchange traded fund purchases, certain charges will be imposed at the fund level (e.g. management fees and other fund expenses). 

March 27, 2023 

A copy of our Part 2A is available at: ADV Part 2A 

You will pay fees and costs whether you make or lose money on your investments. Fees and costs will reduce any amount of money you make on your investments over time. Please make sure you understand what fees and costs you are paying. 

Additional Information: For more detailed information about our fees and costs related to our management of your account, please See Item 5 in our ADV Part 2A. 

Conversation Starter: 

Help me understand how these fees and costs might affect my investments. If I give you $10,000 to invest, how much will go to fees and costs, and how much will be invested for me? 

What are your legal obligations to me when acting as my investment adviser? 

When we act as your investment adviser, we have to act in your best interest and not put our interest ahead of yours. At the same time, the way we make money creates some conflicts with your interests. You should understand and ask us about these conflicts because they can affect the investment advice we provide you. As an example, we may recommend a particular custodian to custody your assets, and we may receive support services and/or products from that same custodian, certain of which assist us to better monitor and service your account while a portion may be for the benefit of our firm. 

Conversation Starter: 

How might your conflicts of interest affect me, and how will you address them? 

Additional Information: For more detailed information about our conflicts of interest, please review our ADV Part 2A. 

How do your financial professionals make money? 

Our financial professionals are compensated based upon a percentage of the assets they are responsible for managing. You should discuss your financial professional’s compensation directly with your financial professional. Our Firm’s principal may also earn commissions from the sale of securities or insurance products in their capacity as a registered representative of a broker-dealer or as an insurance agent, respectively. We do not earn management fees on products sold through the broker-dealer. 

Item 4 – Disciplinary History 

Do you or your financial professionals have legal or disciplinary history? 


We encourage you to visit to research our firm and our financial professionals. 

Furthermore, we encourage you to ask your financial professional: As a financial professional, do you have any disciplinary history? If so, for what type of conduct? 

Item 5 – Additional Information 

Additional information about our firm is available on the SEC’s website at You may contact our Chief Compliance Officer at any time to request a current copy of your ADV Part 2A or our relationship summary. Our Chief Compliance Officer may be reached by phone: (805) 497-1717. 

Conversation Starters: 

Who is my primary contact person? 

Is he or she a representative of an investment adviser or broker-dealer? 

Who can I talk to if I have concerns about how this person is treating me?